Business and Corporate Underwriters
Align your business with excellence as a supporter of WBOI
Capture the Public Radio Halo Effect
- Listeners commonly attribute to business sponsors the same credibility, respect, and community focus as the public radio programming that they hear every day
- Sixty-percent of listeners assert that their perception of a company is more positive when it supports public radio
- All other things equal, a majority of listeners will choose to do business with a public radio sponsor over a non-sponsoring business
- Eighty-percent of listeners take action based on public radio sponsorship messages
Connect with one of the most demographically attractive audiences in all media
- Over 37,000 listeners across 14 counties
- Over 50 percent between ages 25-54
- Educated—Three times more likely than the average U.S. adult to have bachelor’s and graduate degrees
- Professional—Twice as likely as the average U.S. adult to work in top management
- Affluent—median household income of more than $92K versus the national average of about $59K
Compose a strategic addition to your marketing plan
- Custom announcements and schedules to fit almost any marketing strategy and budget
- All production completed in-house
- Access to FM frequencies with distinct programming: 89.1 WBOI News and Diverse Music
- Sponsorships for WBOI events.
Contact Mark Sitz for more information about beginning your business’s underwriting partnership
- Phone: (260) 918-1094
- msitz@wboi.org
Additional Resources:
- National Public Media: Our friends at NPM have designed a beautiful website with a wealth of information about public radio and the advantages of underwriting.