New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and streaming pressure.
Copyright 2026 NPR
© 2026 Northeast Indiana Public Radio
A 501(c)3 non-profit organization. Public File 89.1 WBOI
Listen Now · on iPhone · on Android
A 501(c)3 non-profit organization. Public File 89.1 WBOI
Listen Now · on iPhone · on Android
NPR News and Diverse Music
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations