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Visiting Nurse announces name change and rebrand as Stillwater Hospice

Stillwater Hospice CEO Leslie Friedel unveils the organizations name change, previously Visiting Nurse, and new logo featuring a water lily above three lines to the public on Tuesday, March 1, 2022, at the Peggy F. Murphy Community Grief Center.
ELLA ABBOTT
/
WBOI
Stillwater Hospice CEO Leslie Friedel unveils the organizations name change, previously Visiting Nurse, and new logo featuring a water lily above three lines to the public on Tuesday, March 1, 2022, at the Peggy F. Murphy Community Grief Center.

Visiting Nurse announced Tuesday a renaming of the organization to Stillwater Hospice.

The new name comes with a new logo featuring a water lily, which grows in still waters. The name is meant to reflect peacefulness and a break from the chaos that often accompanies chronic or life-limiting illness.

The water lily’s interlocking petals are meant to symbolize the range of services offered by Stillwater Hospice and it floats above three vertical lines, representing Northeast Indiana’s three rivers.

Dr. Ann Moore, Stillwater’s chief medical officer, said the new name is a reflection of where the organization has been as well as an opportunity for growth.

“And it also brings to me a piece of calm and peace and that’s what Stillwater’s name means to me,” she said.

The rebrand was led by a local brand consulting firm, as well as the organization’s board of directors and stakeholders.

Visiting Nurse, now Stillwater Hospice, was founded in 1888 and serves 11 counties in Northeast Indiana with hospice care, home care, palliative care and grief support.

Editor's Note: Stillwater Hospice is among WBOI’s financial supporters.

Ella Abbott is a multimedia reporter for 89.1 WBOI. She is a strong believer in the ways audio storytelling can engage an audience and create a sensory experience.