Bring It Up announced a campaign Wednesday to increase COVID-19 boosters in northeast Indiana in light of increasing cases of the omicron variant.
Director Nathan Gotsch said the campaign aims to encourage people to get boosted, but also to get people talking to their friends and family about vaccines and boosters.
“I saw the numbers showing that the most effective way to get people vaccinated was through conversations with people they already know - family, friends or a trusted medical professional,” Gotsch said.
He said misinformation has thrived because it’s come through trusted friends or family, while vaccination information has been impersonal.
Bring It Up is a grassroots organization focused on raising vaccination rates in northeast Indiana and a project of Start Fort Wayne.
Gotsch says only 38 percent of people in the area who received the initial vaccine have gotten their booster.
